Is it too early to think of Christmas 2021?bkdev
Is it too early to think of Christmas 2021?
There is a lot of work to be done now for an eCommerce website to succeed leading up to a profitable Christmas for not only retail stores but also for businesses selling experiences.
A side effect of the pandemic is online shopping. The increase in online sales has been through the roof with nationwide lockdowns, and Auckland being in Alert Level 3 for an extended amount of time. To coincide with this trend are the one-off sales events such as Black Friday (November 26th) also competing for that disposable income.
From NZ POST – In the last two years, November has been the biggest retail spending month of the year. And with 2021’s online sales tracking ahead of previous years, the expectations are that this year will be the biggest November event season ever.
For the interest of time management, we have broken out five essential strategies that will assist Timaru businesses to increase their profile over the next couple of months.
If you do not have a website – get one.
The team here at Branded Kiwi are not only a web design service using one of the world’s leading website builder – WordPress, but we also do website hosting, branding, content development, Google Ads and eCommerce stores including WooCommerce and Shopify. Two of New Zealand’s leading ecommerce platforms.
Engage with your customers
Email is consistently cited as one of, if not, the marketing channel that consistently delivers the highest ROI. And especially in a world after Covid. The higher Return on Investment is because the people that have signed up for your email already trust and use your brand, allowing for much higher conversion rates. People of South Canterbury still like to engage with local businesses for their goods and services.
Newsletters are evolving all the time. Two trusted platforms our customers are loving is Mailchimp (that has a few free templates to work with), or for more functionality Kalviyo is a great platform for not only segmented email campaigns, but also a fantastic targeted remarketing tool and more.
Ask Branded Kiwi about Google Shopping
A fantastic tool in which online retail stores are driving sales targets into South Canterbury or across New Zealand and internationally. Once activated, you can choose your budget on how much investment you are willing to spend each month on this platform. You can track the viability of this spend by accessing your Google Analytics.
Google My Business
This is a free platform from Google. With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Talk to the team at Branded Kiwi Timaru and we can set this up for your business.
Social media is always developing and the types of platforms are varied including:
The social media platform for your business depends on your demographics that you want to appeal to. Check out this link for a detailed breakdown on the most used social media platforms in New Zealand.
Being prepared for Christmas will give you the edge over your competitors, both locally and nationally.